Sunday, 16 May 2010

Target Audience for 'Chick Flicks'

This is what the questionnaire that we gave out to females of a range of ages, asking them to list their: likes, dislikes, interests, look up to, ambitions, film consumer habits, and musical preferences.

We found that:
  • 35% of women we asked like to watch romantic comedies

48% of women we asked like to watch comedies

  • 29% of women we asked like to watch horror/ thrillers

0% of women we asked said they like to watch war films

13% of women we asked like to watch action films

  • 5% of women we asked like to watch science fiction films

Women like comedies because they like a release from their highly pressured lives, and similarly, they like to watch horror/ thrillers because they like to be scared, because this gives them an escape from their reality.

No women said they liked to watch war films, because this genre is still considered a male genre. The military is still mostly made up of men, because women are not permitted to serve on the front line.

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